What Interwow Tracks
Everything that happens on your website — captured automatically, with no configuration required for core events.
Page Views
Every page visit, including SPA virtual page views triggered by client-side routing. Full URL, referrer, and timestamp recorded.
Clicks
Every click anywhere on the page — buttons, links, images, or empty space. Captured with element selector, text, and position for heatmap and recording use.
Scroll Depth
How far down each page visitors scroll — measured in percentage milestones (25%, 50%, 75%, 100%). Aggregated into scroll heatmaps per page.
Form Interactions
Which fields users focus, how long they spend on each field, where they abandon forms, and which fields cause the most friction — without capturing actual input values.
Custom Events
Track any action that matters to your business — plan upgrades, video plays, file downloads — with a single line of JavaScript using our event API.
Rage Clicks & Errors
Automatically flagged when users click the same element rapidly (frustration indicator) or when JavaScript errors fire during a session.
Set Up in Under 5 Minutes
Getting started with Interwow requires a single line of HTML. Paste our tracking snippet before the closing </head> tag on every page — or deploy it once via Google Tag Manager.
- Sign up for a free Interwow account
- Copy your unique tracking snippet from the dashboard
- Paste it into your site's HTML or GTM
- Verify — data appears in your dashboard within minutes
<!-- Interwow Tracking Snippet -->
<script
src="https://cdn.interwow.com/track.js"
data-site-id="YOUR_SITE_ID"
async
></script>
<!-- Optional: Custom event tracking -->
<script>
// Track a custom event
interwow.track('plan_selected', {
plan: 'pro',
price: 20
});
// Identify a logged-in user
interwow.identify('user_123', {
name: 'Jane Smith',
email: '[email protected]',
plan: 'growth'
});
</script>
Real-Time Data
Clicks, scrolls, and events appear in your dashboard within seconds of occurring — no 24-hour data delay.
No Sampling
Every single visitor interaction is captured — not a statistical sample. Make decisions based on complete data, not estimates.
Privacy-First
Auto-masks passwords and sensitive fields. GDPR and CCPA compliant. Optional cookieless tracking available on all plans.
Works on Any Website
Compatible with any tech stack — React, Vue, WordPress, Shopify, Webflow, custom HTML — if it's a website, Interwow tracks it.
Advanced Tracking Features
Go beyond basic page views with powerful tools for understanding your most important user journeys.
Custom Event Tracking
Define any user action as a trackable event with one line of JavaScript. Attach properties (plan type, value, category) for granular segmentation in your dashboard.
User Identification
Link anonymous sessions to identified users once they log in. View the complete journey of a specific user across multiple sessions and devices.
Funnel Tracking
Define conversion funnels using a combination of page views and custom events. Visualise drop-off rates at every step and jump directly to recordings from any funnel stage.
Cross-Domain Tracking
Track users seamlessly across multiple domains (e.g. your marketing site, app subdomain, and checkout domain) as a single continuous session, with no data gaps.
Privacy & Compliance Built In
Interwow is designed with privacy as a first principle — not an afterthought.
- GDPR compliant — Data processing agreements (DPA) available
- CCPA compliant — Supports opt-out of sale of personal information
- Cookieless tracking — Available on all plans; no consent banner required
- Auto-masking — Passwords, payment fields masked by default
- Custom masking — Add CSS class
iw-maskto any element - Data residency — Data stored in Singapore (Asia-Pacific)
- Encryption — TLS 1.2+ in transit, AES-256 at rest
Interwow vs. Google Analytics
GA4 tells you what happened. Interwow tells you why.
| Feature | Interwow | Google Analytics |
|---|---|---|
| Page views & traffic metrics | ||
| Session recordings / video replay | ||
| Click, scroll & move heatmaps | ||
| On-site surveys & NPS | ||
| Funnel analysis with session replay | Partial | |
| AI drop-off & heatmap analysis | ||
| Real-time data (no 24h delay) | ||
| Cookieless tracking option | ||
| Error & rage-click tracking | ||
| User identification & cross-session tracking | Partial |
Start Tracking Your Visitors Today
Free 14-day trial. No credit card required. Setup in under 5 minutes.