A company built by product people, for product people — obsessed with helping teams truly understand their users.
Interwow exists to help product teams understand their users deeply, make better decisions, and build products people love.
We believe great products are built through empathy — not just gut instinct or raw numbers. The analytics industry has long been dominated by tools that tell you what happened, but rarely why. We set out to change that by putting qualitative context alongside quantitative data in one unified platform.
Our vision is a world where every product decision — from a small UI tweak to a major feature launch — is grounded in a genuine understanding of real user behavior. Whether you're a two-person startup or an enterprise with millions of users, you deserve the same quality of insight.
We're relentlessly focused on making behavioral analytics accessible, actionable, and privacy-respecting. That means no jargon-heavy dashboards, no opaque data practices, and no bloated feature sets you'll never use.
Interwow started with a frustration that every product team knows well. Analytics tools could tell you what happened — how many people visited, where they clicked, when they left — but they rarely told you why. The answers were scattered across a session recording tool here, a heatmap tool there, a separate survey product, a standalone live chat widget, and yet another analytics dashboard. Stitching them together was slow, expensive, and often impossible.
We set out to build something different: a single platform that brings session recordings, heatmaps, surveys, live chat, and web analytics together, so the qualitative story and the quantitative numbers finally live in the same place. We believe that kind of clear behavioral insight should be available to any team — not just those with a dedicated research department or a big-company budget.
Just as importantly, we believe understanding users should never come at the expense of respecting them. Privacy is built into how Interwow works, not bolted on afterward. We're focused on making behavioral insight straightforward, actionable, and trustworthy — without the jargon-heavy dashboards and bloated feature sets that get in the way.
Every decision starts with the user's needs. We regularly talk to customers, read support tickets, and watch session recordings of our own product.
We're open and honest — with our customers about what our product can and can't do, and with each other about challenges, priorities, and trade-offs.
We have a strong bias toward action. We'd rather ship something imperfect and learn from real users than spend months perfecting a feature in a vacuum.
User data is treated with deep respect. We collect only what's necessary, give users full control, and never sell data to third parties — ever.
Interwow is built by a team of product, design, and engineering people who care deeply about helping others understand their users. We use our own product every day, listen closely to the people who use it, and let real behavior — not guesswork — guide what we build next.
We're always looking for talented, curious people who want to build something meaningful. Check out our open roles.
See Open Roles →
