Install & connect

Add Interwow to any website in minutes

One lightweight script powers everything — session recordings, heatmaps, funnels, surveys, and live chat. Drop it in directly, install it on WordPress or Shopify, or add it through Google Tag Manager. Then connect your data with conversion goals and webhooks.

Get started free

Install however you deploy front-end code

Interwow is a single embeddable script. Add it your way — the widget, recordings, and analytics start working immediately, with no build step.

Ways to install
Universal script

Paste one <script> snippet before your closing </body> tag. Works on any website or framework.

WordPress

Install our official plugin, paste your site token, and you're live — no theme editing.

WordPress guide →
Shopify

Add the Interwow snippet to your theme and set your site token in the theme settings.

Shopify guide →
Google Tag Manager

Add the Interwow script as a Custom HTML tag in GTM and publish — ideal if you manage tags centrally.

Track & connect
No-code conversion goals

Mark any button or link as a goal with a data-iw-goal attribute or a CSS selector — no code changes needed.

JavaScript conversion API

Fire a conversion from your own code with window.Interwow.trackConversion('signup') — perfect for post-checkout or app events.

Webhooks

Register an HTTPS endpoint from your dashboard to receive real-time event notifications and pipe them into your own tools.

Ticket forwarding

Forward chat conversations and support tickets to any email inbox, so they land wherever your team already works.

Track the conversions that matter

Interwow ties every session recording, heatmap, and funnel to the conversions you care about — with zero code, or one line if you prefer.

  • No-code goals — tag any element with data-iw-goal or a CSS selector.
  • JavaScript API — call window.Interwow.trackConversion() for custom events.
  • Webhooks — get a POST to your endpoint the moment an event happens.
Get started →
<!-- No-code: mark any element as a conversion goal -->
<button data-iw-goal="signup">Create account</button>

// Or fire a conversion from your own code
window.Interwow.trackConversion('purchase');

Ready to install?

Create your free account, grab your script, and add Interwow to your site in a couple of minutes.

Get started free Read the docs