๐Ÿ”— Integrations

Connect Interwow to Your Favorite Tools

Interwow works alongside the tools your team already relies on. From CRM and analytics to collaboration and data warehousing โ€” your insights flow where they need to go, automatically. No manual exports. No copy-pasting. Just seamless data sync.

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50+ integrations available ยท New integrations added monthly

One Platform. Your Entire Stack.

Interwow acts as the behavioral intelligence layer in your tech stack. By connecting to your analytics, CRM, support, and collaboration tools, you ensure that every team in your company โ€” product, sales, support, and marketing โ€” has access to the user insights they need to do their best work.

โœ“ Two-way data sync with your CRM and support tools
โœ“ Enrich Interwow user profiles with CRM data
โœ“ Push survey results and feedback to your data warehouse
โœ“ Get Slack alerts for rage clicks and critical errors
โœ“ Create Jira tickets directly from session recordings
โœ“ REST API and webhooks for custom integrations
๐Ÿ“Š Analytics
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Google Analytics

Sync your Google Analytics audience segments into Interwow to filter heatmaps and session recordings by GA-defined cohorts. Push Interwow custom events back to GA as custom dimensions and metrics.

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Mixpanel

Bring your Mixpanel cohorts and event data into Interwow to pinpoint exactly which sessions belong to users who did or didn't complete a funnel. Link Interwow session IDs to Mixpanel user profiles for full-stack analytics.

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Amplitude

Use Amplitude behavioral cohorts to filter Interwow recordings and heatmaps. When Amplitude flags a drop in retention, jump straight to the relevant Interwow recordings to understand the qualitative story behind the metric shift.

๐Ÿค CRM
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HubSpot

Enrich HubSpot contact records with Interwow behavioral data โ€” pages visited, features used, NPS score, last session date. Trigger HubSpot workflows based on Interwow events. Push survey responses directly to contact properties.

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Salesforce

Surface Interwow session activity, heatmap highlights, and survey scores directly inside Salesforce opportunity and contact records. Give your sales and customer success teams a live view of product engagement without leaving their CRM.

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Intercom

Link Interwow user data to Intercom conversations. View a user's recent session recordings from within the Intercom inbox. Trigger Intercom messages when Interwow detects frustration signals like rage clicks or abandonment patterns.

๐Ÿ› ๏ธ Collaboration
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Slack

Receive real-time Slack notifications for new feedback submissions, rage click spikes, survey completions, and critical JavaScript errors. Configure per-channel routing so the right team is notified immediately without everyone being spammed.

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Jira

Create Jira tickets directly from session recordings with one click. The ticket is pre-filled with the recording link, the page URL, the user's browser and device info, and any error events detected. Developers get everything they need to reproduce and fix bugs faster.

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Notion

Push Interwow insights, survey summaries, and interview notes to Notion pages automatically. Keep your product wiki and research repository up to date without manual copy-pasting. Create a living user research database that your entire team can search and reference.

๐Ÿ—„๏ธ Data & Warehouse
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Segment

Use Segment as a central hub to pipe user identity data into Interwow. Interwow receives Identify and Track calls from Segment automatically, enriching every session and feedback entry with your full user profile data โ€” no additional integration work required.

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BigQuery

Export all Interwow behavioral data โ€” sessions, heatmap interactions, survey responses, feedback entries โ€” to your BigQuery data warehouse on a scheduled or streaming basis. Join Interwow data with your product and revenue data for comprehensive user analytics.

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Snowflake

Sync Interwow data to Snowflake for enterprise-grade analytics and reporting. Build custom dashboards in Looker, Tableau, or any BI tool on top of Interwow's raw event data. Retain data indefinitely with your own storage policies and access controls.

๐ŸŽง Customer Success
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Zendesk

Embed a session recording link in every Zendesk ticket automatically, so support agents can watch exactly what the customer experienced before responding. Reduce average handle time and first-reply time by eliminating the "can you describe what happened?" back-and-forth.

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Freshdesk

Link Interwow user sessions to Freshdesk tickets and contact records. Support agents get a timeline of the user's recent activity alongside every ticket, making it faster to diagnose issues and provide accurate solutions without escalation.

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Drift

Trigger Drift live chat conversations based on Interwow behavioral signals โ€” for example, when a user shows frustration patterns or visits the pricing page multiple times. Give your sales team context-aware conversation starters backed by real behavioral data.

Build Custom Integrations with Our API

Don't see the integration you need? Interwow offers a comprehensive REST API and webhook system that lets you build any custom integration your workflow requires.

  • REST API โ€” Full access to sessions, heatmap data, survey responses, feedback, and user profiles
  • Webhooks โ€” Real-time POST notifications for any event: new feedback, rage click detected, survey submitted, interview scheduled
  • JavaScript SDK โ€” Identify users, send custom events, and control recording behavior programmatically
  • Zapier & Make โ€” Connect to 5,000+ apps without writing a single line of code
Read API Docs โ†’
// Identify a user and send a custom event
interwow.identify('user_12345', {
  name: 'Sarah Chen',
  email: '[email protected]',
  plan: 'growth',
  createdAt: '2024-03-15'
});

interwow.track('report_exported', {
  reportType: 'heatmap',
  format: 'pdf'
});
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Don't See Your Tool?

We add new integrations every month based on customer demand. Tell us which tool you need and we'll prioritize it for our integration roadmap.

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Most requested integrations are shipped within 30 days