See how teams across SaaS, e-commerce, and fintech use Interwow to uncover behavioral insights, fix friction, and improve their products and conversions.
See where users get stuck
Behind every drop-off
Backed by real behavior
Illustrative examples of how teams can use Interwow to find friction and act on what they learn.
The Challenge
Higher-than-expected churn, with no clear understanding of why users weren't activating key features after sign-up.
The Approach
Session recordings, click heatmaps, and exit surveys targeting users who churned early in their first month.
Time to Insight
Actionable findings surfaced quickly after activating Interwow, without waiting on a long research cycle.
The product team suspected their churn was driven by a weak value proposition, but Interwow session recordings told a different story. Watching recordings of users who churned early, the team found that many new users never reached the "Projects" tab — the core feature that delivered the product's primary value.
Heatmaps confirmed the pattern: the navigation was cluttered, with secondary features displayed more prominently than the main Projects workflow. Users were getting lost in settings and integrations pages before ever creating a project. Exit surveys validated the hypothesis: the most common answer to "What stopped you from getting value?" was that people couldn't figure out where to start.
Armed with this evidence, the team proposed a redesigned onboarding flow that guided new users directly into creating their first project soon after sign-up. The evidence from Interwow made the case far easier to act on in their roadmap review.
Filtered Interwow recordings to users who churned early and watched sessions to identify behavioral patterns
Generated click heatmaps on the main dashboard to see how often users clicked on Projects vs. other nav items
Deployed a triggered survey to users who had been active for 7 days without creating a project, asking what was blocking them
Redesigned onboarding with a guided checklist that funneled users to Projects creation as the first action after sign-up
Measured activation and churn metrics using Interwow post-launch behavioral data to confirm improvement
The Outcome
More new users reached the core Projects workflow
Fewer users dropped off before finding value
Behavioral evidence guided onboarding decisions
It's easy to blame a weak value proposition for churn. Session recordings can tell a different story — that users like the product, but simply can't find the feature that delivers on it. Watching real sessions turns a debate about assumptions into a clear, shared picture of the actual problem to fix.
The Challenge
Product page conversion that lagged behind expectations, with no clear sense of what was holding visitors back.
The Approach
Scroll heatmaps on product pages, a feedback button capturing visitor complaints, and session recordings of cart abandoners.
Time to Insight
Conversion-impacting findings surfaced within days, and design changes followed shortly after.
The marketing team had invested heavily in paid acquisition but couldn't understand why traffic wasn't converting. The first insight came from Interwow's scroll heatmaps: a large share of visitors never scrolled past the fold on product pages. The product images and description sat above the fold, but the customer reviews and trust signals (sustainability certifications, return policy) were positioned far below — invisible to most visitors.
The feedback button told the second half of the story. After deploying it on product pages, one of the most frequent responses in the first week was that visitors couldn't find size information. The sizing guide was buried in an FAQ page with no link from the product page, so users were leaving to look for sizing details and not returning.
Session recordings of cart abandoners confirmed both findings: users would scroll briefly, not find what they needed, and exit. The fix was straightforward: move reviews and trust signals above the fold, and add a prominent size guide modal link next to the size selector.
Activated Interwow scroll and click heatmaps on all product pages and collected data for several days before analyzing
Added the Interwow feedback button to product pages and reviewed responses, tagging them by complaint category
Watched session recordings filtered to users who added to cart but didn't complete checkout — identified the sizing confusion pattern
Redesigned product page layout: reviews moved above fold, size guide CTA added inline next to size selector, trust badges repositioned
Tracked conversion rate daily in the two weeks post-launch and verified improvement using Interwow session data
The Outcome
More product page visitors went on to buy
Trust signals moved into view for more visitors
A common complaint was addressed directly
A feedback button can be a game-changer for a storefront. Instead of guessing, you hear visitors describe exactly what's wrong with a product page in their own words — and the same complaint coming up again and again points straight to a fix worth shipping.
The Challenge
A low NPS, with users complaining but not being specific about what was wrong or which flows were frustrating them.
The Approach
In-app surveys after key user actions, interviews with churned users, and session recordings correlated with high complaint rates.
Time to Impact
A handful of core UX issues identified within weeks, with fixes shipped over the following weeks.
The team had a strong product concept but a troubling NPS. Support ticket volume was high and the support team was seeing recurring complaints, but the complaints were vague: "the app is confusing," "I can't find what I need," "it's slow." The customer experience team needed to turn these vague sentiments into specific, actionable UX issues.
Interwow in-app surveys deployed after key user actions — completing a budget setup, linking a bank account, and viewing monthly reports — revealed specific friction points. Many users who linked a bank account reported confusion about what to do next. Synthesis from interviews with churned users surfaced a recurring theme: people couldn't understand how the app's budget categories mapped to their actual spending habits.
Session recordings on the budget setup flow confirmed clear hesitation, with users spending far longer on a step than it was designed to take. Rage-click analysis pointed to a few specific UI elements causing disproportionate frustration. With the issues identified, the engineering team had clear, prioritized fixes backed by behavioral evidence.
Deployed triggered in-app surveys after budget setup, bank linking, and monthly report views — key moments in the user journey
Recruited churned users via Interwow's participant recruitment tool and conducted structured interviews about their experience
Filtered session recordings to flows mentioned in complaints and rage-click reports to pinpoint high-friction UI elements
Synthesized findings into a prioritized UX issue list shared with engineering, with session recording clips as evidence for each issue
Shipped the fixes and redeployed the NPS survey to the same user cohorts to measure improvement
The Outcome
Satisfaction rose after the fixes shipped
Recurring complaints dropped off
Vague complaints became specific, actionable issues
Support teams often flag the same complaints for a long time without being able to pinpoint the root cause in the product. Connecting a complaint to a specific session recording can make the problem unmistakable — turning vague frustration into a short, prioritized list of UX issues a team can actually fix.
The same toolkit helps teams move from vague hunches to clear, behavior-backed decisions.
Recruitment and scheduling help research move at a quicker pace
Start collecting behavioral data soon after a simple setup
Fix friction found through session recordings and surveys
Useful for SaaS, e-commerce, fintech, healthcare, and more
Whatever your vertical, Interwow helps you understand and improve the user experience.
Whether you're in marketing, product, design, or research — Interwow gives you the behavioral insights to make better decisions and build better experiences.
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