๐Ÿ“‹ Surveys

Ask the Right Questions at the Right Moment

Interwow Surveys let you embed NPS, CSAT, and custom multi-step surveys directly in your product or website โ€” triggered by real user behavior, targeted to the right audience, and analyzed with built-in charts that make insights impossible to miss.

Launch Your First Survey Free

No code required ยท Launch in minutes ยท GDPR compliant

Every Survey Type You Need

From quick sentiment checks to in-depth multi-step questionnaires.

NPS
Net Promoter Score

The industry-standard loyalty metric. Ask "How likely are you to recommend us?" with a 0โ€“10 scale. Interwow automatically calculates your NPS score, segments respondents into Promoters, Passives, and Detractors, and tracks your score over time.

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CSAT
Customer Satisfaction

Measure satisfaction at specific moments โ€” after a support interaction, following a feature release, or at checkout. Use a 5-point scale, emoji reactions, or thumbs up/down. Results are tracked per-event and per-page so you pinpoint exactly where satisfaction dips.

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Custom
Multi-Step Custom Surveys

Build fully custom surveys with multiple question types: multiple choice, open text, Likert scale, rating, matrix, and ranking. Add branching logic so users only see questions relevant to their earlier answers. Survey flow adapts dynamically to maximize completion rates.

  • Conditional branching logic
  • Progress indicator for multi-step
  • Skip logic and required fields

Target the Right Users at the Right Time

A survey shown to the wrong user at the wrong moment gets ignored or dismissed. Interwow's targeting engine ensures your surveys reach the audience most likely to give you useful, relevant responses.

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Segment Targeting

Show surveys only to users on a specific plan, in a specific country, using a specific feature, or matching any custom attribute you've defined in Interwow.

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Event-Based Triggers

Fire a survey after a user completes onboarding, exports their first report, reaches a usage milestone, or performs any custom event you track. Surveys feel contextual, not random.

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Time-Based Rules

Delay a survey by X seconds after page load, or wait until the user has been active for a set duration. Avoid asking questions before users have had a chance to engage with what you're asking about.

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Frequency Capping

Set rules to prevent the same user from seeing a survey more than once, or to enforce a minimum number of days between surveys. Keep your users happy while still collecting the data you need.

Targeting Rules โ€” Example
IF User plan = Growth or Enterprise
AND Event triggered: first_report_exported
AND Survey not shown in last 30 days
THEN Show NPS Survey after 5s delay
Estimated eligible users: 1,240

Why Teams Choose Interwow Surveys

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Built-In Analytics

Response rates, completion funnels, answer distributions, and trend charts โ€” all built in, no spreadsheet required.

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In-App & On-Site

Deploy surveys as an embedded widget, a modal overlay, or a full-page experience. Works in web apps, marketing sites, and email links.

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Sync Results Anywhere

Push survey responses to HubSpot, Salesforce, Segment, Google Sheets, or your data warehouse automatically.

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Multi-Language Support

Translate surveys into any language. Interwow detects browser locale and serves the matching translation automatically.

Ready-to-Launch Survey Templates

Start with a proven template and customize it to your needs.

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Net Promoter Score (NPS)

The gold-standard loyalty benchmark. Two questions: the 0โ€“10 scale and a follow-up open text for context. Best triggered 30+ days after signup or after a key milestone.

Loyalty Retention
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Exit Intent Survey

Triggered when a user moves their cursor toward the browser close button or the back button. Ask why they're leaving and what would have made them stay. Critical for reducing churn.

Churn Prevention
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Feature Feedback Survey

Collect reactions to a specific feature after users have had a chance to use it. Includes a satisfaction rating, a usefulness question, and an open text field for improvement suggestions.

Product Feature Adoption
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Onboarding Experience Survey

Shown after a user completes onboarding. Measures clarity, time-to-value, and overall experience. Helps you identify where new users get stuck and what motivates them to continue.

Onboarding Activation
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Product-Market Fit Survey

Based on the Sean Ellis framework โ€” "How would you feel if you could no longer use this product?" Benchmark your PMF score and segment results by persona to understand which user types find your product indispensable.

PMF Strategy
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Build Your Own

Start from scratch with our drag-and-drop builder. Any question type, any logic, any design.

Get Started in Minutes

From idea to live survey in three steps.

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Choose or Build a Survey

Pick from a template library or use the drag-and-drop builder to create a custom survey. Add questions, set branching logic, and customize the design to match your brand.

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Set Your Targeting Rules

Define who sees the survey, when, and how often. Use pre-built segment filters or write custom rules based on any user property or behavioral event.

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Launch & Analyze

Publish with one click. Responses stream into your dashboard in real time. View charts, export raw data, or push results to your CRM โ€” all without leaving Interwow.

Stop Guessing. Start Asking.

Your users have the answers. Interwow Surveys make it easy to ask the right questions.

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