Interwow gives researchers the tools to plan, recruit, conduct, analyze, and share research — all in one platform. Spend less time on logistics and more time uncovering insights that move products forward.
No credit card required · 14-day free trial · Mixed-methods research platform
🔬 Research Pipeline
Great research is often blocked by operational friction, not lack of skill.
Recruiting relevant participants is the #1 bottleneck in research. External panels are expensive and don't match your actual user base. Internal recruiting via email gets low response rates and takes days.
Scheduling 10 interviews across time zones using email chains and shared calendars can take longer than the interviews themselves. Every rescheduling request derails your research timeline.
Research takes weeks. By the time the report is written, the engineering team has already shipped. Synthesizing hours of recordings, transcripts, and notes into actionable insights is a slow, manual process.
A complete research operations platform built for mixed-methods researchers.
Recruit research participants directly from your active user base using behavioral targeting. Filter by plan tier, usage frequency, feature adoption, or NPS score to find exactly the users whose perspective matters most.
Share a scheduling link and let participants self-book into your available slots. Automatic time zone conversion, calendar sync, and reminder emails mean you spend zero time on scheduling logistics.
Use Interwow session recordings as continuous unmoderated research. Filter recordings by behavioral criteria (rage clicks, U-turns, error states) and tag moments directly in the recording timeline for synthesis.
Deploy in-app surveys with 20+ question types including Likert scales, SUS (System Usability Scale), NPS, and open-ended questions. Collect large quantitative samples to complement qualitative interviews.
Take structured notes during or after interviews with a template system. Tag individual quotes and observations to product areas, themes, or user journey stages. Build your insight repository automatically.
Automatically cluster tagged insights into themes. Get AI-suggested patterns across interviews, surveys, and behavioral data. Produce shareable insight summaries in minutes instead of days.
Whether you're running generative or evaluative research, Interwow has the tools you need.
Evaluate how easily users can complete tasks in your product. Use session recordings for unmoderated testing or conduct moderated sessions with video interviews.
EvaluativeUnderstand user needs, mental models, and workflows through open-ended interviews. Discover problems you didn't know you had before building solutions.
GenerativeShow users early concepts or prototypes and measure desirability before investing in full development. Use surveys and interviews to gather structured feedback on competing ideas.
EvaluativeCollect large-scale quantitative data with in-app surveys. Measure satisfaction, feature desirability, NPS, CSAT, SUS, and custom metrics — triggered by behavior or time.
QuantitativeTrack user behavior and sentiment over time with scheduled check-in surveys and recurring prompts. Understand how users' perception and usage of your product evolves over days or weeks.
LongitudinalValidate your information architecture with open and closed card sorting. Use tree testing to verify that users can find content in your proposed navigation structure.
IA ResearchA systematic workflow that turns research data into product decisions.
Session recordings auto-capture. Survey responses stream in. Interview recordings and notes are uploaded. All data is timestamped and linked to specific users.
Tag moments in recordings, highlight survey quotes, and annotate interview notes with product areas, user journey stages, and behavioral themes using Interwow's tagging system.
Use AI-assisted clustering or manual grouping to identify themes that appear across multiple participants, data types, and sessions. Quantify how frequently each theme appears.
Each insight is stored with supporting evidence: recording clips, survey quotes, heatmap screenshots, and interview timestamps. Findings are searchable and linkable from anywhere in Interwow.
Export insights as a shareable research report or push individual findings directly to Jira/Linear. Share a link with stakeholders who can view evidence without needing an Interwow account.
See why modern research teams are consolidating on Interwow.
| Capability | Interwow | Spreadsheets & Email | Traditional Research Tools |
|---|---|---|---|
| Recruit from own user base | ✓ Built-in | ✗ | Partial (extra cost) |
| Automated scheduling | ✓ Built-in | ✗ Manual | Varies |
| Session recordings as data | ✓ Native | ✗ | ✗ |
| In-app surveys | ✓ Native | ✗ External only | Add-on required |
| Heatmaps on live product | ✓ Native | ✗ | ✗ |
| Insight tagging & synthesis | ✓ AI-assisted | ✗ Manual only | Basic tagging only |
| Stakeholder sharing | ✓ Link sharing | Email attachments | Requires login |
| Monthly cost for research team | From $79/mo | ~$500/study (hidden costs) | $200–800+/mo |
Join hundreds of UX and product research teams using Interwow to uncover actionable insights faster.
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