Stop wondering what users do on your pages. Interwow heatmaps turn millions of interactions into a single visual layer — revealing exactly which parts of your page engage users and which parts are invisible to them.
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A heatmap is a data visualization tool that uses color gradients to represent how users interact with a web page. Areas with the most activity appear in warm colors (red, orange) while less-visited areas appear in cool colors (blue, green).
Interwow automatically generates heatmaps from real visitor data — no manual event tracking, no sampling delays. As your traffic grows, heatmaps update in real time, giving your team a continuously fresh view of user behavior.
Use them to validate design decisions, spot unexpected click patterns, understand scroll depth, and prioritize UX improvements with data instead of opinions.
Get Started FreeEach heatmap type reveals a different dimension of how users engage with your content.
See exactly where visitors click — or try to click. Click heatmaps aggregate thousands of individual click events into a single visual layer, making it instantly obvious which CTAs, links, and buttons attract attention and which are being ignored.
Discover how far down the page your visitors actually scroll. Scroll heatmaps show the percentage of users who reach each section of your page, so you know whether your most important content is above or below the attention cutoff line.
Track where visitors move their mouse cursor as a proxy for visual attention. Research shows a strong correlation between cursor position and where users are looking — making move heatmaps a powerful, non-invasive eye-tracking alternative.
Numbers tell you what happened. Heatmaps tell you why.
Heatmaps reveal when users click on the wrong elements, miss your CTA, or abandon forms partway through. Teams that regularly use heatmaps report 15–30% improvements in conversion rate after acting on the insights.
Before shipping a redesign, use heatmaps to document baseline behavior. After launch, instantly see how the new layout shifts interaction patterns. Catch regressions early, before they hurt your metrics.
Replace opinion-driven debates with visual evidence. Share a heatmap screenshot in Slack and immediately align designers, developers, and stakeholders around the same objective picture of user behavior.
From signup to your first heatmap in under five minutes.
Sign up for Interwow and add your website domain. We'll instantly generate a lightweight JavaScript tracking snippet tailored to your account.
Paste the snippet before the closing </body> tag, or use our native plugins for WordPress, Shopify, Webflow, or any tag manager. No developer required for most platforms.
Once traffic hits your pages, heatmaps populate automatically. Filter by device type, date range, or user segment to drill into the exact audience you care about.
No. The Interwow tracking script is asynchronous and loads after your page content. It's under 10 KB gzipped and has no measurable impact on page load time or Core Web Vitals scores. We also offer a Content Security Policy-compatible loading option.
Heatmaps begin generating meaningful patterns with as few as 100 page views. For statistically confident insights on low-traffic pages, we recommend accumulating at least 1,000 sessions before drawing firm conclusions. On high-traffic pages, patterns emerge within hours.
Yes. Interwow heatmaps never capture personally identifiable information. You can configure the tool to automatically mask input fields, exclude certain pages, or require cookie consent before tracking begins. We are fully GDPR, CCPA, and PECR compliant and offer a Data Processing Agreement for all customers.
Absolutely. Interwow automatically segments heatmap data by device category — desktop, tablet, and mobile. Because layouts often differ significantly across devices, viewing them separately is essential for accurate interpretation. You can also filter by browser, operating system, and custom user segments.
Your first heatmaps will be live within minutes of signing up.
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